Profile International was established in 1981 and has been manufacturing drinking straws in New Zealand for over 35 years.

Our 1,100 sq/m factory and distribution centre is located in the South Auckland industrial park adjacent to Highbrook. Profile International is a 100% New Zealand owned, family run business. The straws we manufacture comply with the most stringent of certification requirements, ensuring confidence for small and large consumers around the country. These are sold under the PureSip brand. Our product range extends to a wide range of food and beverage related items under our Tastetoolz brand.

Bernie and Jeanette Kant, Owners of Profile International Ltd

“Our family welcomes you to our website.
At Profile International, we are committed to delivering great products at an affordable price.”

- Bernie and Jeanette Kant (Owners).

About Us.

Jeanette Kant has been with Profile International for over 18 years and has a thorough knowledge of both the end user, the customer and the industry. Jeanette's extensive experience ensures she efficiently handles the office management, importing and purchasing side of the business.

Bernie Kant was a qualified panel beater, having worked in that industry for over 40 years, in management and now he utilises these skills and his mechanical background in the role of business and factory management.


Our commitment to our customers is to offer the best service possible, ensuring you get high quality products at an affordable price, that are delivered correctly and on time.

Profile's point of difference is that we are committed to manufacturing in New Zealand and our production facility in East Tamaki is set up to meet this commitment. We want to manufacture for New Zealanders, in New Zealand, by New Zealanders.


Profile International has one of the world's highest hygiene and manufacturing standards for the food industry -  HACCP approved. This rigorous annual audit ensures that all our customers using our PureSip brand products, know they are buying the very best. Our other branded products, Tastetoolz are HACCP approved.

Manufacturing Plant.

We have the advantage of being a relatively small business, with the only drinking straw manufacturing facility in New Zealand. This gives you, our customer, an advantage as we can produce short runs of product for any promotions you may have; provide colours that are not in our standard catalogue, or make straws in any size that you prefer. We can do all this with a short lead time to help meet your client needs and the changing market.

Manufacturing Products.

Profile International is in partnership with one of the world's biggest drinking straw manufacturers and are able to provide small wrapped straws to add to your own carton products. These straws and our wooden products can be tailored to suit your own production plant. We are able to offer machine grade sticks for your own production facilities. See our manufacturing sections under PureSip and Tastetoolz.